Clothing is intimate. It’s something we don’t go a day without. It’s how we express ourselves, it’s how we stay warm, dry, cozy. We shop for it with friends, family, in stores and online. For the last 80 years, clothing has been about finding the perfect piece in a size that fits. Ask any celebrity stylist the secret behind making their clients look amazing and they’ll say “fit“. Most celebrities get fitted several times a month, so they always look their best.

Today, we’re excited to bring custom fit designer clothing to everyone with the CALA mobile app – available for free in the iOS app store today.  We’ve spent the last 8 months developing breakthrough technology that enables you to shop looks from amazing designers without ever choosing a size. Powered by computer vision technology, you can get fitted with the CALA app in the comfort of your own home by submitting 4 photos – a process that takes less than 1 minute. You can get fitted as many times as you’d like and delete the old photos whenever you want.

By leveraging data from your fitting, we’re able to provide an experience that is far more accurate than traditional sizing, so anything you buy from designers on the CALA platform will help you look your best.

We think your most intimate possessions should be crafted specifically for you.

We have an incredible group of designers that will be curating collections on the CALA platform over the coming months and we’re signing up new designers every day.

Join us as we build the future of fashion.

Co-founders, Andrew Wyatt & Dylan Pyle