CALA is a fashion platform. We enable designers and influencers to bring collections to market quickly, without worrying about production and operations overhead. And we enable consumers, for the first time ever, to have an experience that marries “fast fashion” with the perfect fit of a haute couture garment.
After years of watching my girlfriend’s frustration with clothing sizes and fit, and seeing first hand the struggle that accompanies many fashion designers who are not operations and technology experts, I decided to leverage my experience building intelligent tech to redefine an entire category (as operations head of Shyp) to start CALA.
E-Commerce contributes only 8-10% of the overall apparel market, but it’s growing at an unprecedented rate. Just as newspapers died when Facebook became the front page, so shall brick & mortar die as Amazon (and e-comm in general) becomes the preferred way to shop. Except for one problem: fit.
Clothing returns remain a major cost center for brands and retailers – and it’s shocking that approximately $39.9 billion worth of apparel is returned every year due to incorrect fit. And, despite these massive losses each year, the fashion industry is still operating the same way that it was back in 1939. It’s time for a better solution.
CALA is our vision for the future of fashion. Where clothes are made just for you and only you. Where designers release their new ideas in weeks not years. Where quality outweighs quantity. CALA exists to infuse individuality and diversity into everyday life and to make you feel empowered, proud, and conﬁdent. We believe in a world that is size free, where less actually means more, simplicity is the height of sophistication, and technology is the avenue to lead us there.
I’m excited for you to join us on this journey.
Andrew Wyatt, Founder and CEO
Learn more about CALA and shop our latest collaboration – ANTHONY CUCCULELLI x CALA.